Project Overview

Design progress bars for each screen. Research has consistently found that certain neurotransmitters are released when you complete a task. This means that overtime our bodies have learnt that completing tasks makes us feel good, no matter how trivial they may be.

Therefore, the progress bar has the ability to play on an individuals need to complete, in order to achieve that positive feeling. It constantly encourages the user by letting them know that they are making progress. It works to visually define the end goal and effectively ‘dangles the carrot’ in front of the user.

Problem Summary

Users tend to abondon tasks that feel slow, unclear or never ending which leads to:

• Increased drop-off rates in signups and checkouts.

• User frustration.

• Lost revenue due to incomplete transactions.

Solution Summary

• Setting Expectations

• Providing a sense of control

• Psychological motivation

• Reducing perceived wait time

User Personas

User Research

Lofi

Hi Fi

Design iterations

Final Designs

Product Success:

 I did the user interviews and got that progress bars definitely make a difference and when I did testing of progress bars use or no use then Use Progress bars got 90% success.

 What I learned:

Business Impact

• Higher completion rates

• Improved user experience

• More completed signups, installations lead to direct business growth.